Department Rebranding Exercise
Absurd Comparisons0Instead of $96.5M on BOM.gov.au, you could buy 214 × Department Rebranding Exercise
📋 Description
New logo that looks exactly like the old one but costs more
💰 Cost Breakdown
- Unit Cost: $450,000 AUD
- BOM Website Cost: $96,500,000 AUD
- Quantity Available: 214 units
- Total Alternative Value: $96,300,000 AUD
🎯 Procurement Context
Could rebrand 214 departments with slightly different fonts
✅ Source Verification
- Primary Source: https://www.finance.gov.au/government/managing-commonwealth-resources
- Senate Reference: Government Communications Review 2024
- Calculation Notes: Marketing consultancy 2024 - government department rebrand average
- Last Verified: 15 September 2024